One of the first established makeup artists to greenify her makeup case, Christy Coleman is one smart cookie. Having deduced that her father’s untimely death a few years ago from ALS (Amyotrophic Lateral Sclerosis/ Lou Gehrig’s Disease) could perhaps have been caused, or at least exacerbated, by the toxic chemicals to which her father was readily exposed, Christy decided to take her personal passion for green living into her professional arena and has been using natural make up on her clients ever since. Clients which have included Giselle Bundchen, Heidi Klum, Emmy Rossum, Amanda Peet and Sheryl Crow, no less, and photographers such as Arthur Elgort, Irving Penn, Patrick Demarchelier and Gilles Bensimon.

But even if you aren’t likely to enter her sphere of influence professionally, Christy kindly shares everything she knows via her blog and Twitter feeds, which she updates regularly.

This week on the blog, you’ll find a piece on the ‘Top 5 Foods for Beautiful Skin’, while on the site you can see which brands Christy loves and uses. And, if you go to the skin care bit and you’ll see a certain organic skin care company on there that we know and love only too well!

That fact aside, though, we think Christy is a real champion and hope she continues to work her powers on the rich and famous as well as the not-so-rich-and-famous as she fights the good, natural, organic fight.

If you haven’t yet heard of this curiously named phenomenon, Turbo Beauty, fret not because you undoubtedly will sooner or later. Or so say Jody Villecco, quality standards coordinator for Whole Foods Market and Taya Tomasello, director of beauty innovation for the Mintel International Group. Villecco and Tomasello have just submitted their top beauty predictions for 2010 to HealingLifestyles.com and of course organic skin care is gaining credence in leaps and bounds.

But, just calling something ‘organic’ isn’t enough of a pull for savvy consumers these day, it seems. Which is where this Turbo Beauty idea comes in. “Turbo beauty is all about skin products, such as serums, that come fully loaded with what Tomasello calls “natural actives”—phytochemicals, anthocyanins, and fermented ingredients.” Of course, this is exactly what Sophyto Organics skin care is all about - which is why Villecco and Tomasello cite Sophyto as being “ahead of the curve” in delivering toxin-free, high-end skin care.

This is very gratifying indeed. As we’ve always said, why lather your skin with anything that doesn’t actually benefit it in some way? Contrary to the beliefs of many of the most popular beauty brands, skin care doesn’t need ‘fillers’ to look good or sell. Quality skin care should deliver functionality above all… and long may this trend continue.

The rest of the predictions are interesting too - the increasing importance for consumers of buying ‘green’ from ingredients to packaging; their desire for authenticity in the use of the term organic and the regard for sustainability as well. This is all very good news for us because these are all things we care about deeply and want to share with the world.

Apologies for the delay - we have been beset by technical difficulties but all good now…

Anyway, Happy New Year one and all… 2010 will be a year of (hopefully great) change for us here at SOPHYTO HQ and we hope you will come along for the ride.

More on all that later, but in the meantime we can introduce the new-look airtight packaging for our hottest organic skin products - Multivitamin Skin Drops (formerly Skin Energising High Potency Concentrate) and Marine Peptide Brightening Treatment (formerly Purifying Active Mask). Gone are the single-use sachets and plastic mono-doses and now we bring you easy-to-use airtight pump dispensers that keep their contents fresh, right down to the very last drop.

The new products will be available from January 8, so if you have already ordered some, fear not, your booty should arrive haste post haste this week!