Getting SOPHYTO off the ground has been a long and, sometimes arduous, journey…. and it’s far from over! But, as we get closer to world domination, there are some interesting pit-stops, which big boss Karen Sinclair Drake would like to share with y’all. This week, she’s been hanging out at QVC HQ…
“The Americans sure know how to sell! (And being a Brit, I can say that without bias!) Hats off to QVC, the home shopping channel… Having just spent 2 days of my life surrounded by high octane sales people, I really came to - dare I say - ‘admire’ this very successful format of selling.

Beaming into millions of people’s homes across the nation, you get a wonderful opportunity to demonstrate and talk about the product. It’s supposed to look like 2 people having a conversation over their back garden fence… best buddies and all that.
I think the QVC bods do an incredible job of checking each and every aspect of your product, its ingredients, the packaging, the claims and much, much more. They really invest in the brands they are going to air and more importantly, they really put each vendor through their paces regarding their claims. Perfect! I love that because we all know it’s like the wild wild west out there.
SOPHYTO’s Dual Action Exfoliating Kit is launching on or about April 11 with QVC US and they expect the product to be a huge hit… Why? Well simply put, our newly launched Dual Action Exfoliating Kit takes seconds to work and you don’t need water… Yeah, that’s the part that people seem to home in on. No H20. The reason being, when exfoliating, the pH of the product is really important for it to work correctly. Keeping the skin in a mildly acidic environment is key here - and that includes the rinsing part. Water is neutral at pH7, so it essentially ‘neutralises’ this mildly acidic effect.
For this launch we are teaming our new Dual Action Exfoliating Treatment (formerly Refining Peel Active Mask) in a 50ml airless pump dispenser along with Tone & Balance Super Bioactive in a 100ml spritzer. This way you can be sure your skin is kept in the perfect pH range during both the treatment and rinsing stages - if you want to rinse with water afterward, no problem
But don’t just take our word for it - we actually did a clinical study on the exfoliating duo (which you can download: Clinical study 03/09). When women aged between 30 and 70 tried the kit, 84% said their skin felt smoother and softer, 71% thought their skin was more even and refined, 68% said their skin was brighter, 71% thought the kit would improve the performance of their existing skin care regimen, and 63% thought the treatment improved the overall appearance of their skin. Pretty good, eh?”
To celebrate the launch we’re giving away 50 FREE samples of the Dual Action Exfoliating Treatment teamed with the Tone and Balance Super Bioactive. Check back tomorrow to see how to get your hands on one of these awesome little organic skin care kits…
Ps. if you can’t wait until next week to see Karen in action, you can catch her latest video demonstrations here… courtesy of YouTube.